140+: In the Moment


Only Facebook would/could ignore 4.5 million end-users

Don’t you just hate it when people use their blogs to rant? Sorry, but I have to moan about my favorite topic: Facebook arrogance.

In the SaaS world, users are the best source of information about how to make software better and more responsive. But in Facebookland, users are on the bottom of the priority list after ways to extort and exploit data and advertiser revenue.  Here’s another example….

Only Facebook would or could ignore a very simple functionality change that more than 4.5 million people clearly want.   It seems more than 4.5 million people want Facebook to allow them to change the name of their business/organization pages.  Users have used FB’s own “like” button to indicate that they want this change, yet FB’s response is just a flat-out “NO.”  FB doesn’t even offer a rationale. This is the arrogance and disregard for users that makes FB so abhorrent.

The worst part is that it is such a simple fix. Every other field is editable, but not the name field. It’s true that FB clearly informs users that they won’t be able to make that change once they set up their pages, but things change and technology should be flexible enough to meet the changing needs of users.  And, by the way, Facebook, why can’t people change that field?  It’s so typically random and arbitrary.

In Facebookland, data is king.  To hell with the end-users whose data they covet.

Hey, if you agree, let me know! And indicate your preference by “liking” “Can Facebook please make it possible to change our page name?”

Advertisements

7 Reality Tips: The Care and Feeding of Websites

“We just launched this website 16 months ago! What do you mean you have to do more development?” says the CFO/CEO/President/Business owner to the marketing geek.  I hear it all the time.  It’s a common misconception that investing a lot into a website means you will only have to add new content in the future. You may think once you develop the site you won’t ever have to think about the website again. Wrong. Read on!

It’s true that if the design of your pages is robust and flexible, and you have an awesome content management system, you will have to make fewer major revisions to your site. And, the more you money and time you invest in designing a flexible design up front, the fewer changes you will need to make over the lifespan of your site. However, the bottom line is that websites are a bit like homes…They need regular maintenance.  After all, your lifestyle changes, appliances and fixtures break, and advances in household products come out every day. Your home has to accommodate those inevitable changes. Your website also needs to adjust to reflect the changes in your business, rapid technology changes, and minor hiccups along the way. For example, the introduction of social plugins from Facebook have sent businesses back to their website developers to adjust their websites to accommodate feeds and like buttons. Adjusting pages to accommodate those changes required rethinking many websites.  Regardless of external technology changes, business goals and priorities often change, and your website has to reflect those changes.

The fact is the average lifespan of a website is only three to (and this is pushing it) five years. If your website is more than 3 years old, and you’ve done nothing to it over those three years, chances are you need to start thinking about a major overhaul.

7 key recommendations about website development and maintenance:

  1. Invest as much as you can into your website design on the front end so you can:
    • Build in a great content management system.
    • Automate as many related marketing processes as possible.
    • Build in a very flexible design that allows you to adjust along the way.
  2. Pick developers who you like, trust, and can work with over the course of the lifespan of your site. (Your developers will be your new BFFs, so you better respect them.)
  3. You will need to budget for website maintenance, enhancements, and tweaks every year over the lifespan of your site.
  4. You will need to revise or overhaul your site in 3-5 years.
  5. Think through your goals, target audience(s), and aesthetics.  Be prepared to tell your developers as much about your needs as possible.
  6. It takes a small village to build a boffo site:
    • Print designers and web designers are not interchangeable.
    • Developers are not the same as web designers.
    • These folks may know a bit about  SEO, but are not search engine optimization experts.
    • None of these aforementioned peeps are marketing experts.

    A good development firm will be able to bring these skills to the table, but if your budget is limited and you can’t work with a firm with all the expertise you need, make sure the people you hire consider these factors in your website. Be sure to assign one person from your company or organization the role of project manager of the site development and someone (perhaps the same person) as the content manager who regularly updates the site. If you have a small company, or you are a one person shop, that person might be you. Plan to either carve out a significant amount of time to oversee the development, and a bit of  time every week or two to maintain the site, unless you plan to outsource those activities.

7. Don’t forget that you will have to keep the content fresh and up to date, so if you don’t have a big team, you may have to either pay someone, or find time in your schedule. Websites that are not maintained are a poor reflection on your company.

UPDATE: Facebook Fail: Nonexistent Customer Service (via 140+: In the Moment)

New update to my post, Facebook Fail: Nonexistent Customer Service about being unable to resolve a payment issue that caused Facebook to disable my account.

I know will be accused of exaggerating, but I promise that I have tried to contact Facebook more than 30 times to arrange for payment to for a mistake I made! Really! I’ve used their online forms and the specified email addresses, only to be met with a 5 of my emails to every 1 canned responses from Facebook. The responses do not respond to or correspond with the text of my email, and if I am lucky enough to get a response, it arrives with a 3-5 day delay.

At this point, it is just too funny to be frustrating! It’s one big cycle that demonstrates complete disregard for customers.As a marketing geek with considerable experience in SaaS management, including customer service, I am intrigued by just how low the Customer Service at Facebook can go. When you compare the historically horrible customer service offered by Dell, Microsoft, Verizon, and Comcast, and they come out looking like customer service heroes next to Facebook, you know there is a problem.

I wonder if the playground posse at Facebook even has a Customer Relationship Management System (CRM). I appears that my cases are brand-new each time I write. Do the FB kids know about CRM? Or are they too busy thinking of the next great way to socialize our universe to worry about such mundane and 20th century concepts as customer service?

Facebook Fail: Nonexistent Customer Service Poor Facebook. The company has its hands full. With relentless Congressional pressure to stop abusing our trust and peddling our privacy, the “leadership” at Facebook probably doesn’t have time to think about providing customer service to paying customers. The Facebook kids are so busy planning to build a totally social universe where it is at the center, they can’t be bothered to provide even passable customer service to those of us who pay for … Read More

via 140+: In the Moment

Conducting Webinars to Engage: The Good, The Bad, and The UGLY!

good webinars, bad webinars, and just plain ugly webinarsYou’ve probably attended a webinar or two along the way in your career. If you’ve had good experiences, you may have thought: “I can do that!” You’re right, you can! Webinars are great for business of all kinds, but there are some important things to consider before you jump in.

Over the past 10 years or so, webinars have grown increasingly popular and increasingly effective for marketing and training because they work. You can find thousands of articles and webinars about how great webinars are for lead generation. Many of the webinar software vendors offer webinars about various related marketing topics to generate leads for their companies, and include pitches for their software. But, they might not give you the nitty-gritty behind the scenes reality show version of the story. That’s where I come in.

In as much as I am an evangelist for webinars, I’m also a realist. I have presented and produced webinars for the past 10 years. I attend at least one and sometimes up to three webinars per week. However, as a producer and as a consumer, I have to be realistic: There’s good, bad, and ugly news about webinars that you should know before you build them into your marketing plan.

The GOOD

Webinars generate leads, begin a cycle of engagement, and can help you nurture relationships. Presenting on the Internet is a great way to introduce people to your organization, your products, and to your expertise. Webinars are also great for:woman celebrating a great webinar

  • demonstrating products
  • technology orientations
  • professional development
  • building your brand by demonstrating your thought leadership

Online presentations are like a virtual handshake in the beginning of what will hopefully become a deepening authentic relationship with those who attend. Depending on the content you present, they can help you nurture leads into sales, advocates into donors, and constituents into conducting. And, obviously, the convenience and cost effectiveness of attending or presenting a presentation in your jammies or at your desk is hard to beat.

Great. We’ve established that conducing webinars are a strategy worth exploring. So, what’s not-so-great about webinars?

The (Potentially) BAD

Well, there’s nothing inherently bad with webinars, but there are some potential problems that might not make them the ideal tactic to use without some planning, practice and preparation.

Producing and delivering online presentations can be time-consuming because:Thumbs down: webinar problems image

  • You absolutely MUST HAVE great content that is relevant, meaningful, exciting, and delivered exceedingly well. Developing content that will attract the right kind of audience can be time-consuming.
  • Typically, it takes time to build up a critical mass of people who want to consume your webinar content and are willing to invest their time in your webinars. Having just one will not have as much impact as having a series or multiple series. Be prepared to generate a lot of content.
  • You must research the webinar software vendors and pick the one that strikes a balance between the technology you need and your budget.
  • While you are getting started, researching best practice in webinar production, and practicing your presentation (A LOT) are paramount.
  • You will have to make sure the graphics are compelling and exciting and are not cluttered with a lot of text.
  • The key to success is filling the seats! You will need to spend time marketing and promoting the webinars.
  • You will have to be prepared to follow up with webinar attendees with meaningful practices.
  • Initially, you will need someone to help you practice, prepare and monitor the session while it is live. (When you become more experienced, you may not need the help, but you will initially.

Well, so far, the bad isn’t bad. It’s all just a matter of preparation, right? You’d think so…

The UGLY  

Even with the best software, great content, lots of practice, preparation, and promotion, things go wrong. There are many variables to being successful with webinars, only a few of which are addressed here. Even though I have a lot of experience producing and presenting webinars, I’ve had a bad experience or two. It happens. Once you’ve made a poor impression on attendees, it’s hard to recover. You might not get a second chance.

I’ve only scratched the surface of the pros and cons of delivering webinars. For more detailed information about webinar software vendors, best practice in webinar production, and presentation tips, you might want to:

Join me for a presentation on

11/9/2012 from 8:00 AM – 9:30 AM

NAEYC Annual Conference & Expo, 2012

in Atlanta, Georgia

Georgia World Congress Center, Room B308

Despite the drawbacks, I strongly encourage the use of webinars for many businesses. As a matter of fact, I offer webinar production services that are designed to help the uninitiated get started, and for the business that don’t want to be troubled with the technical details. If you would like to chat about webinars, give me a call or drop me a line. I’m here to help.

ECE Advocacy- Blown Away by 3-D Vision: Three Lessons from PAES, 2010

“Blown away.” That’s a pretty intense declaration. But, in fact, when it comes to my perceptions of the advocacy landscape for early childhood, I feel as though I have just put on high-def, 3-D glasses.  I can see more clearly than ever. After my experience as a participant at the Partnership for Economic Success National Economic Forum on Early Childhood Investment, I feel as though for the past 25+ years in the field I have been  been working with a unidimensional picture.  Many of the misconceptions I had about business support for early learning initiatives have evaporated. I’m invigorated by what I’ve learned.

The Forum was replete with complex information, facts, and data presented by some of the most influential business leaders, politicians, and early learning experts in the country. The primary goal of the Forum is to offer the early learning sector the tools and information we need to develop coalitions “of business leaders advocating for increased investments in early childhood.” The sessions provided participants with the stories they need to tell, the data they need to show, and the tactics they need to use to build a movement and collation with the support of local and national businesses.

Of course, at the very foundation of the event was the fundamental message we all know and espouse:  The first five years of life are the most crucial years for child development. What happens during these years impacts cognitive, social, emotional, and physical development like no other time in a child’s life. We know this. We live it. We tell the story day after day. But, the Forum shed new light (at least for me) on more compelling ways to tell the story so business leaders will join our movement and become our programmatic partners.

Because I spend most of my time thinking about engagement and communication, I see this as a communication issue. Have we been effectively spinning our stories? Are we bringing the right messages and the right people to the table with us? How can we impart our sense of urgency to legislators and to the public?

Three big takeaways from PAES:

1) There’s significant support in the business community for early learning. This was a huge surprise to me. Business leaders see early learning as a workforce issue. They know the work we do is paramount to developing good workers 15 to 20 years forward. They consider investments in early childhood “front-loading” costs because the investment results in higher returns down the line. Smart business leaders know that paying for high-quality early learning programs results in more well-rounded, prepared workers. They also embrace the research that high-quality programs result in lower rates of incarceration, which saves money “downline.”

There’s nothing to fear from approaching businesses for public and legislative support or programmatic partnerships. The business leaders who presented at PAES were aware of the urgency for support for early learning.   Using the powerful detailed and comprehensive communication tools provided by the Partnership, advocates can and should start building support now. In their toolkit, the partnership has put together everything except the moxie you need to start talking with business leaders in your community. You supply the moxie.

2) Strengthen your advocacy position by keeping business leaders by your side. We all know our congressional leaders have heard our stories and our appeals for legislation before. We’re very good at crafting stories about the impact our programs have on the lives of families and children, and we know enough to bring parents and/or children with us to provide personal testimonials about the impact our programs have on their lives.  But, congressional leaders must put the budget and the economy at the forefront of every appeal for legislation and funding. If we have any hope of breaking through to connect with legislators, we have to use the “3-D version” of the story and bring reinforcements with us.  Armed with great tools like those provided by the Partnership, and a business representative from your community, you can offer a more crystallized and well-rounded story that speaks volumes.

3) We must put aside our differences to come together with a common voice and look for incremental “wins.” Differences? In the early care and learning community? Really? Yes. We’ve heard them all play out when it comes to funding at the local AND national level. We debate: Quality vs. Care for All, Pre-K vs. Child Care vs. Head Start (and on and on.) The patchwork of programs and state implementation has created a natural breeding ground for controversy. It’s natural that we all argue as we clamor for the hard-to-come-by dollars and legislation.  It’s time to set those differences aside, and come together with a common voice to show the economic value and impact of high-quality early childhood programs.

There is a narrow window of time in the US right now. The national spotlight is starting to shine on our sector. We need to speak with one voice on a local, state, and national level and set our sights on smaller, more incremental expectations.

Things to do right now:

Leave a comment for me! Let me know what you think, especially if you attended the conference.

Oh, and by the way, subscribe to the RSS feed or to get updates to this blog by email. (Link on the right>)

Social Media? Give it to the Intern! (NOT!)

Today, just for fun, I searched the job listings in online for “social media.” 9 out of 10 of the results were for Interns. I was pretty surprised, and a little bit ticked off.  Do managers think social media is something to relegate to Interns?

WAIT: I am pro-Intern!  As a matter of fact, I routinely hire Interns and have found incredibly talented, insightful, and productive young people who are capable of producing amazing work . But…

There’s a common misconception that just because young people are often use social media to connect with their peers and organize their social lives, they are perfectly suited to take on social media for companies. That’s like asking a 16-year-old licensed driver to drive an 18 wheel tractor-trailer on a highway at rush hour.

The skills needed to devise a well constructed social media plan and execute it every day are more complex than just putting out a few tweets and posts on Facebook. It is true that some Interns do understand how to use social media tools with great depth, but they probably are not:

  • subject matter experts on your organization’s mission, products, and services;
  • aware of the competitive landscape in your field;
  • familiar with the buzzwords and language that are specific to your field;
  • capable of writing well-constructed posts that will cause readers to take action;
  • marketing experts  with understanding of engagement;
  • able to craft the goals for your social media plan and implement them without supervision.

These are critical skills needed for any social media program. You should seek those skills in the professionals you hire to manage your social media.

Don’t get me wrong, Interns are often very talented and are capable of executing the day-to-day basic tactics. But you should not expect to turn over the keys to social media to Interns without careful direction and supervision by a professional with more in-depth understanding of marketing basics and your products and services.

So, rock on, Interns! Direction is the key!

UPDATE: For more information about how to select the right candidate for your organization’s social media program, read:Is the Right Person Doing Your Nonprofit’s Social Media?” on the Wild Apricot Blog

Are ECE programs businesses?

When you think about your early childhood program, do you see it as a business? Do you think about yourself as a business administrator? I know that when I was in the field, I did not. I ran a program! I thought my program was a nonprofit organization, not a business. It was something else, above or in between. Huh?

Let’s break this down… Every day, just like you, I did the same things every business administrator does, like:

  • managing the facility and equipment (quality assurance)
  • ensuring 100% enrollment (sales)
  • communicating with my customers (families)
  • managing the budget (financial management)
  • making presentations for prospective families (marketing) and staff (training)
  • paying payroll and accounts payable
  • supervising staff (quality assurance)
  • hiring (HR)
  • developing the program (product development)
  • managing benefits (personnel), and…
  • all of the tasks any business administrator needs to complete.

I guess that means ECE programs are businesses! (I better check Wikipedia for a definition, just to be sure….) Some are self-contained and managed internally, and some are managed by larger organizations like schools, agencies, or corporations. But nonetheless, we are in the business of providing developmentally appropriate programs for children. Enough said?

What are the implications? Tell me what you think!

Nurturing Donors Online is NOT Magic

Have you ever been disappointed with the results you are getting with your online fundraising program because you thought it was going to be so easy? As you began the process, you might have thought you’d put a donation button on your web site, and suddenly the donations would start flowing. That is a common misconception, and it’s one that often sabotages online fundraising. Getting donations online requires some effort, some  creativity, and a few key tools.  Of course, you must have online donation software that actually processes the transaction, but that’s only a fraction of the story. You have to set all of the action into play! You have to ask for donations, remind supporters about your great work, and then ask again. Online fundaising should one tactic in your overall fund development toolkit, and should be combined with other strategies. But, if you are asking for donations through postal mail and events, you may miss opportunities to engage donors on the spot, in the moment that they are considering your well crafted appeal. The immediacy of the connection between an email that links to your donation button offers opportunities to capitalize on the natural need for immediate gratification. There’s a natural cycle involved in engaging donors online. It looks like this:

The Online Fundraising Cycle

The Online Fundraising Cycle

What are the two most basic tools you need to make the online fundraising cycle go around?

  1. You’ve got a great website (check?) (Think carefully about what “great” means!)
  2. You are using well designed, high-impact, regularly delivered email newsletters and email blasts to keep your supporters, donors, and constituents informed (check?)(No? Download The Nonprofit Email Marketing Guide from Network for Good.

If you are missing either of these elements in your online fundraising toolkit, it’s time to get to work! Here’s what you can do to improve your organization’s chances of becoming an online fundraising superhero: Your Website and your DonateNow pages When was the last time you took a look at your site as if it was the first time you visited? Sit down at the computer and pretend you have never been there before.  Ask yourself these questions:

  • Does the site provide information that is compelling, complete, and tells the story of your organization’s work?
  • Does it include a form for visitors to complete if they want to learn more about your organization or subscribe to regular email communication from your organization?
  • Do you ask visitors if they would like to receive an email newsletter?
  • Do you know how to capture those addresses and use them to contact potential supporters?

Take a look at the sites of other similar organizations. How does your site look compared to the “competition?”

  • Is  your site as attractive and does it look as professional as the other sites in your field?
  • Are you proud of your site?
  • Would you be proud of your site if a potential grantmaker visited?

Ask a friend to take a tour while you watch. See how that friend gets around and be prepared to ask questions.

  • Is it easy to find your donation links?
  • Do your DonateNow pages tell your story?
  • Can your friend easily describe your work and tell you why your cause is important and worthy?

How did your site stack up? If it did not meet your expectations, don’t worry! Maintaining a website is an ongoing process.  You should expect to care for your site regularly, and do a significant facelift every 2-5 years.  It doesn’t have to be expensive to make sure you are hitting the most important elements. If you need help, take a look at these resources: Web Sites 101 on Fundraising 123 by Network for Good 10-Point Basic Website Checklist for Nonprofits Is Your Website a Tool for Doing? Your Email Newsletters and Email Announcements If you are not using email to communicate with potential and current donors and supporters, it’s time to think about subscribing to a professional email provider. If you already are using a system, consider the following tips to optimize your results:

  • Make sure to place the email newsletter sign-up form in a very visible place on every page of your website.
  • Be sure to ask for donations and link to your donation page in every issue or announcement.
  • Refresh your email list every time you send an announcement or newsletter with the new addresses that have been entered since the last time.
  • Plan an editorial schedule with topics that your donors and supporters are likely to want to know.
  • Be flexible with your editorial schedule. If an emergency or natural disaster occurs, you will want to include information that is interesting and relevant.
  • Write compelling stories about the impact your organization has had. Make them as personal as possible. Think like a donor….they want to know that their donations have had an impact and made a difference for the cause.

There are literally thousands of e-mail marketing systems. Here is a list of a few of them:

MailChimp

VerticalResponse

ConstantContact

EmailNow (Nonprofit Organizations only)

iContact