“Duh! I Shoulda Thought of That!” LinkedIn Version
Last week I was fortunate to have the opportunity to drive through a whirlwind tour of my favorite social media system, LinkedIn, with enthusiastic members of the Maryland Chapter of PRSA. We were having so much fun, (or at least I was having so much fun) covering some of the “Power Tools” I use to light up LinkedIn, that we lost track of time, and never got back to the slides in the formal part of the presentation. Here are just a few of the bonus tips I intended to cover. (Can be found in the presentation itself on my site.)
“Duh! I Shoulda Thought of That Tips”
1) You must have a keyword-rich, interesting and remarkable profile.
2) Use your vanity URL.
3) Ummm… This is SOCIAL media! That means you sorta need to be open to connecting with people. (Hello?) make your profile PUBLIC and accessible! Check and update your settings!
4) Increase your connections. Make it a goal to add more each week.
5) Join 50 Groups, set up notifications so they come to your email, and READ and comment on them.
6) Create your Company Profile, add your products and services, post jobs, and ask employees to use the official company name so they show up as employees.
7) LinkedIn allows you to add links on your profile to your website, blog, and other sites. Use them, and name the links appropriately.
8) Update your status at least several times a week. If it makes it easier, link your Twitter account to LinkedIn or use Sharaholic, HootSuite,Sesmic Desktop, or Tweetdeck to post on LinkedIn and Twitter at the same time. Time saver!
9) Make friends with social media “Power Tools” like Sharaholic, HootSuite,Sesmic Desktop, or Tweetdeck (and others) to make power-posting possible.
10) You have a smartphone… Use it! Put the LinkedIn app on your iPhone, BB, or Android and use downtime (standing in lines is my fav) to post.
11) Get to know the Learning Center on LinkedIn and subscribe to the LinkedIn Blog.
12) Follow LinkedIn on Twitter.
13) The final “DUH!” Tip: Publicize your personal and company LI presences on your site, on print materials, on other social media sites, and on your forehead, if all else fails!
Want more? There are two more slides of tips in the bonus material in the presentation:
That was fun! More next week?
140+: In the Moment 