140+: In the Moment


The “M” Word: Marketing is Not a Dirty Word

January 2The M Word: Marketing Is Not A Dirty Word011 is the time to get over marketing-phobia!

Did you grow up with the notion that it’s not nice to toot your own horn?  Do you feel uncomfortable marketing your products, your organization, or, if you are a consultant, marketing yourself?  How has that played out in your professional life?

Some people think marketing is distasteful. In some industries and communities, marketing has become a whisper-worthy word. Leaders in many non-profit organizations and small businesses think their programs, products, and services are so good and so needed, they just simply sell themselves.

Get over it! Time to face facts: If you don’t tell people about what your organization, products and services are all about, they can’t use them. In fact, if you don’t market, you may not have employees, advocates, volunteers, funders, clients, or customers. Every time you have to tell people about yourself, your products,programs or services, you are marketing.

If you are one of those who just are not comfortable or interested in marketing, it’s OK. What’s most important is that you acknowledge that someone needs to take responsibility for promotion. This is the perfect time to take stock of what you can do to improve your outreach and start attracting people who need what you have to offer. Download our New Year 10 Point Marketing Assessment to evaluate how your organization is doing!

So, take the marketing assessment and leave a comment: tell us about your challenges! Or, tell us about your biggest marketing fears.  I’m sure we all have felt your pain, and some of us may even have a few good ideas that might help you find your way in 2011!

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