Social Media Newbie Notes: What Does the Internet Reveal About You?
Tags: digital footprint, Google, Online Identity Management, personal branding, privacy, search, social media
Have you ever “Googled” yourself? Don’t lie, and don’t be embarrassed! Of course you have! Searching for yourself on the internet is not (necessarily) conceited. As a matter of fact, these days it is almost critical that you search for your name online. It is important to follow your digital footprint, and even more important to claim it. Searching for and claiming your online identity is called Online Identity Management (OIM) or Personal Reputation Management.
In general, it is a good practice to become aware of information about you (or someone else with your name) that is floating around the Internet. You may be surprised to find very obscure information that has been made available about you online. In some cases, you might need to correct inaccuracies (if you can), or be prepared to defend your reputation.
If you don’t find yourself online, you should set up at least one online presence, if for nothing else but to claim your identity. There are hundreds of tools you can use to establish and protect your identity, including these listed by Mashable and CNet. If you decide to take action to protect your identity, be sure to link to them from credible and reliable sources.
Today, my husband asked me why I include my maiden name along with my married name on public documents and online. It had never occurred to him that in the 21st century, because our information is so readily available, middle names and maiden names help people distinguish themselves from others with the same name. Because my name is not very unique. I can easily find hundreds of references to Fran Simon who are clearly not me, and that is only on the first two pages of Google results. That’s why I often use my full name, including my maiden name (Fran Sokol Simon), or my complete initials (FSSimon) online. Think about that when you set up your online presences.
It’s a good idea to monitor your identity as well. Set up a Google Alert to search for your name. Whenever your name comes up in Google, the system will deliver the results to you by email, so you know what people are saying about you. Here are some examples of Google Alerts I set up about myself:
The following links will provide you with more information about OIM: